Rayerra Limited
Rayerra Limited ("Rayerra", "we", "us", "our") is the data controller responsible for your personal information.
Registered address: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Company number: 17120424
Email: contact@rayerra.com
Phone: +44 7356 088039
We are an AI-augmented revenue systems consultancy. We work with service businesses to build and integrate automated acquisition, outbound, content, support, and operations systems.
ICO Registration: We are in the process of registering with the Information Commissioner's Office (ICO) as a data controller. For all data protection enquiries in the meantime, please contact us at contact@rayerra.com.
We have assessed our processing activities against the criteria in Article 37 of the UK GDPR and determined that the formal appointment of a Data Protection Officer is not required. Our core activities do not involve large-scale systematic monitoring of individuals, nor large-scale processing of special category data. All data protection enquiries should be directed to contact@rayerra.com.
This policy applies to anyone who interacts with us via our website, including:
Our services are directed exclusively at business professionals and decision-makers at commercial organisations. We do not knowingly collect or process personal data relating to anyone under the age of 18. If you believe we have inadvertently received data relating to a minor, please contact us immediately at contact@rayerra.com and we will delete it without delay.
When you submit an enquiry or request a free audit via our website contact form, we collect:
| Purpose | Lawful Basis (UK GDPR Art. 6) |
|---|---|
| Responding to your enquiry or audit request | Legitimate interest (Art. 6(1)(f)) — we have a legitimate interest in responding to people who contact us about our services |
| Entering into or performing a client engagement | Contractual necessity (Art. 6(1)(b)) |
| Following up on unanswered enquiries | Legitimate interest (Art. 6(1)(f)) — we have a legitimate interest in following up where a prospective client has expressed interest |
As part of our business development activity, we source contact information for relevant business professionals from Apollo.io, a B2B data intelligence platform. The data we hold for this purpose is limited to:
We use this information solely to send targeted, relevant outreach to decision-makers at service businesses who may have a genuine need for the revenue and automation systems we build. Outreach is conducted via Instantly.ai and is directed exclusively to business email addresses.
| Purpose | Lawful Basis (UK GDPR Art. 6) |
|---|---|
| B2B cold email outreach to relevant decision-makers at service businesses | Legitimate interest (Art. 6(1)(f)) — we have carried out a Legitimate Interest Assessment and are satisfied that our interest in contacting relevant business professionals is not outweighed by privacy rights, given the business context, the relevance of communications, and the opt-out controls in place. Outreach is directed exclusively to business email addresses, never personal ones. |
If you have received a cold email from us and would like to know more about why we contacted you or how we obtained your details, please email contact@rayerra.com and we will respond promptly.
Our website uses Amplitude analytics cookies (set via our Hostinger website platform) to understand how visitors use the site. These cookies collect anonymised device identifiers and aggregate session behaviour data. They do not collect personally identifiable information in isolation.
| Purpose | Lawful Basis (UK GDPR Art. 6) |
|---|---|
| Understanding website traffic, page performance, and visitor behaviour in aggregate | Consent (Art. 6(1)(a)) — analytics cookies are only set if you accept them via our cookie consent banner |
We do not sell your personal data. We share it only with trusted third-party service providers who process it on our behalf, and only to the extent necessary. Our current processors are:
| Processor | Purpose | Data Shared | Location |
|---|---|---|---|
| Hostinger International Ltd | Website hosting and built-in contact form processing | Name, company, email, phone, enquiry message | EU / Lithuania (with global CDN) |
| Apollo.io (ZenLeads Inc.) | B2B contact data sourcing for outreach | Name, job title, business email, company | USA |
| Instantly.ai | Cold email outreach campaign management | Name, business email, company, email content | USA |
| Amplitude, Inc. | Website analytics (via Hostinger platform — requires consent) | Anonymised device identifier and session behaviour data | USA |
| Cloudflare, Inc. | Website security, bot management, and CDN delivery | IP address (processed transiently for security purposes only) | USA (EU/UK data centres available) |
All third-party processors are required to handle your personal data securely, use it only for the purposes we specify, and comply with applicable data protection law. We have Data Processing Agreements in place with each processor where required.
We may also disclose your personal data where required to do so by law, court order, or regulatory authority.
Several of our third-party processors are based in or operate infrastructure in the United States of America, meaning your personal data may be transferred to and processed there. The UK does not currently hold an adequacy decision for the USA, meaning the US is not automatically deemed to provide a UK-equivalent level of data protection.
Where such transfers occur, we ensure appropriate safeguards are in place in accordance with UK GDPR Article 46:
You may request further information about the safeguards in place for any specific transfer by contacting us at contact@rayerra.com.
| Data Type | Retention Period |
|---|---|
| Website enquiry data (no engagement entered into) | 12 months from the date of enquiry |
| Prospect / outreach data | 12 months from the date of first contact, or until you opt out — whichever comes first |
| Opt-out / suppression list | Indefinitely, to ensure we do not contact you again |
| Client and contract data | 7 years from the end of the engagement, in line with HMRC and legal requirements |
| Cookie consent records | 12 months, to enable us to demonstrate consent where required |
Under UK GDPR, you have the following rights in relation to your personal data:
To exercise any of these rights, please email contact@rayerra.com. We will respond within one calendar month in accordance with UK GDPR Article 12. We will not charge a fee unless the request is manifestly unfounded or excessive.
You have an absolute right under Article 21(2) UK GDPR to object to your personal data being used for direct marketing. If you receive a cold email from us and do not wish to be contacted again, you can:
We will process your request immediately and add your details to our suppression list.
Our website uses cookies. You will be asked for your consent to non-essential cookies when you first visit the site via our cookie consent banner. For full details of the cookies we use and how to manage your preferences, please see our Cookie Policy.
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. All third-party processors we use are required to maintain appropriate security standards.
In the event of a personal data breach likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours of becoming aware, and will notify you directly where the risk is assessed as high, in accordance with Articles 33 and 34 of the UK GDPR.
Our website may contain links to external services or platforms. This privacy policy applies only to Rayerra Limited and our own data processing activities. We are not responsible for the privacy practices of any third-party sites.
If you are unhappy with how we have handled your personal data, please contact us first at contact@rayerra.com. If you remain unsatisfied, you have the right under Article 77 of the UK GDPR to lodge a complaint with the ICO:
This right is without prejudice to any other administrative or judicial remedy you may have.
We may update this policy from time to time. When we do, we will update the date at the top of this page. Where changes are material, we will take reasonable steps to bring them to your attention.